You’re a large affordable housing provider working across various markets, and you know how difficult it is to create and maintain an application process.
If you:
- Have waitlists or a lottery system,
- Provide rental housing,
- Offer homeownership opportunities,
- Have multiple programs with varying applicant criteria
You know that staying organized and consistent is hard.
Building Beyond an Application System
Public House works with affordable housing providers to process large volumes of Applicants across all regions of the US. While Public House capably manages applications, it is the expandability of working within Salesforce that extends Public House to accommodate the unique operational requirements of enterprise-level organizations.
You can ultimately make it work for any challenge.
Steve DePersis. Senior Affordable Housing Compliance Manager at AvalonBay Communities
Salesforce
By operating within the Salesforce CRM we can scale, expand, analyze and access an ecosystem of third-party tools. Examples of customizations include:
- Rent calculations
- Multiple occupancy calculations to choose from
- Overrides on system calculations
- Minimum income exemptions override by apartment
- Regional Tenant Income Certifications
- Custom communications (email & SMS)
- Custom reporting
Working Together
Salesforce is built for teams to collaborate efficiently. Teams of application specialists can take a centralized approach to processing applications or a regional approach with applications assigned to specialists by community or region. Salesforce gives your teams:
- Permissioning across staff levels/regions/communities
- Task assignments and queues
- Internal communications
- Approval processes
- Shared reports and dashboards
Reporting/Analytics
Salesforce reporting and analytics tools trump all. Public House comes with pre-built application analytics and operational dashboards. Expand your reporting to track Applicants, residents, team performance, operations, vacancy times, etc. Segment your reporting by region and community to identify trends and make informed decisions. Go next level with Salesforce Einstein Analytics.
Acquisitions
Data migration and importing new complexes is simplified with Salesforce data migration tools.
Own Your Data / Security
Stay in control. Your data lives in your Salesforce and preferred cloud storage. Salesforce has security built into every layer of the platform. The infrastructure layer comes with replication, backup, and disaster recovery planning. Network services have encryption in transit and advanced threat detection.
Applications Made Easier for Clients
Login – All Applicants log in through a single portal branded to the client. If an applicant has applied to multiple communities, they will be able to select between applications at login.
Communications – Households may be interested in multiple communities. To clarify communications, email and SMS include the community name they are sent on behalf of.